Datalex’s FMCG distribution software tracks a running credit balance per customer at every tier — distributor, wholesaler, retailer — while keeping stock and pricing visible across every depot, so replacement-cost pricing and credit exposure never go unnoticed.
• FMCG Distributors & Sub-Distributors
• Wholesalers Supplying Retailers & Kiosks
• Route-to-Market Field Sales Operations
• Multi-Depot Distribution Businesses
A recent FMCG industry report found only 18% of Nigerian retailers have ever accessed formal credit — which is exactly why distributors have become the sector's de facto financiers, extending payment terms down a chain that runs manufacturer to distributor to wholesaler to retailer or kiosk. Generic inventory software tracks one combined receivables number; it doesn't show which retailer, at which tier, is approaching their credit limit right now. And with FMCG prices moving on inflation, fuel costs, and exchange-rate pressure, software that doesn't flag when replacement cost has outpaced your selling price is quietly eroding margin on every unit sold.
Multi-Tier Credit Ledger — A running balance and credit limit per customer account, whether that customer is a major wholesaler or a single retail kiosk — visible at any time, not reconciled weekly.
Multi-Depot Stock Visibility — Know your exact stock position at every depot or warehouse across your territories, with transfer tracking between locations.
AI Reorder & Price-Movement Alerts — Predicts what to reorder based on real sales velocity per depot, and flags when your cost basis has moved enough that current selling prices need review.
Route & Territory Sales Tracking — Track sales performance and stock movement by territory or sales route, not just by warehouse.
Business Dashboard — Sales, margin, outstanding receivables by tier, and stock position across your whole distribution network in one view.
Generic software treats every customer the same and has no concept of tiered distribution or credit-risk-by-customer.
Nigeria’s FMCG sector runs on relationship-based credit precisely because formal financing hasn’t reached most retailers — which means the businesses that win are the ones who can extend credit confidently because they can actually see their exposure, not the ones extending credit blind.
Datalex builds that visibility in as the default.
Bring a sample of your current inventory: Excel sheet, paper ledger, or existing software export
Your stock, records, and customer/credit data are imported
Covers day-to-day use at the point of sale, receiving desk
Typically 3-5 days for a single location; longer for multi-branch, or multi-warehouse setups
Yes — each customer account carries its own credit limit and running balance regardless of which tier they sit in.
It flags when your cost basis has shifted enough that current selling prices may no longer cover replacement cost.
Yes — each location and territory is tracked individually, with a consolidated view across all of them.
Yes — sales and stock movement can be tracked by territory or route, not only by warehouse.
Book a free demo with a sample of your current inventory and see exactly how it works on your own data — not a generic walkthrough.
